Note: Some of the words, topics and ideas in this post may attract search traffic from people who are depressed and need help. If this is you & you’re in Australia please call Lifeline at 13 11 14 or in the US dial 1-800-273-8255 for the Suicide Prevention Hotline. Recently we were asked why we track specific keywords and why we don’t “just rank my whole site” by a potential client. Around the same time we were also hit at the same time with an unexpected fortune on Google. Our traffic skyrocketed but conversions and sales remained at fairly steady growth. These two situations are connected by keyword optimisation. Sample Keyword Selection & Optimisation Scenarios Choosing specific, related keywords to your business helps us optimise for the right keywords. We write page
Full Stack Monthly Marketing Reporting End of month reporting often brings tears whether your results were great or awful. You need a full report on what changed so you can follow up and make sure next month is even better. Stack Digital is a full service marketing agency and helps you improve any and all marketing channels and our reporting must also be multichannel. The following is a quick walk-through of what you can expect for reporting as a Stack Digital customer. We will help you monitor as much detail in your marketing as possible and our automated reporting, available to you 24/7 through our client portal, is the first step in that process. What We Track We are able to track: SEO, Search Console
Every SEO client I’ve ever worked with has a budget that is, at some point, limited. This SEO budget generally falls somewhere between $50 and $50,000 per month. Whether your budget is $250 or $5000 you are looking for the best marketing value for your money and the most results per dollar spent. (View our own SEO pricing here.) Hiring a Cheap SEO Agency Almost every SEO agency would love serving more clients and be doing more work. While it’s a busy lifestyle, it’s one we love. Good marketing agencies want to provide substantial value to their clients and that value is limited by budget. (If you want to see how agencies may think about this topic, see Selling Cheap SEO Services.) Consider this from
Marketers and business owners have become fond of A/B testing over the past few years. We had a client recently come to us for consulting help who had run a series of three split tests and redesigned their website to improve conversions. What happened, however, was exactly the opposite. After the design went live, conversions dropped dramatically. The site under-performed and they were in trouble very quickly. They hired us to do an independent audit of their site and changes to see what went wrong. When we dove into the test data, it was fairly obvious: the tests were never setup to create a valid winner. Problem 1: Not Enough Data The third & final test completed was rushed. The client was pushing the agency
The importance of anchor text with respect to a linking strategy cannot be overstated. Backlinks are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Types of Anchor Text There are a few different types of anchor text. They are: Branded anchor text (name of the business, such as "Stack Digital.") Naked URL (URL linked to such as "http://www.stackdigital.net") Commercial keyphrases (your main niche keywords such as "seo" or "marketing agency.") Other keyphrases (random text linked to that points at your site such as "click here" or "read this article about backlinks.") Images (alt text) (image linking, not a real "anchor" text but it does dilute
The answer is simple - inbound links can hurt your search ranking. Since the first Penguin update, Google has evaluated the quality of inbound links, anchor text and the type of links you are getting back to your website. Old school SEO tactics such as forum signatures, blog comments and article links don't carry the weight they once did and in some cases can get you hit with a nasty penalty. While it was once assumed that inbound links could only help and never hurt you, even Google has admitted negative SEO is a "real thing." They released the disavow tool to help webmasters handle the negative links they don't want associated with the website. Disavowing is a strong but effective method of link clean up.
Would you consider going on a long road trip across the country without bringing a map? It is hard enough to find your way around an unfamiliar city. How hard would it be if you tried this cross-country adventure without one? Yet, new business owners do this every single day in the online marketing world. They tried to build their businesses online without having a roadmap to profit & success. Then, months (or years) later when they've spent their time wandering in circles, they give up in frustration & quit. Inevitably many business owners say the Internet "doesn't work" for them. The reason it didn't work is they had no plan, no map and no guide. You do. You don't have to end up in the endless loop of
Search Engine Submission in 2015? The simple answer is no - search engine submission is no longer necessary in 2015. The majority of modern search engines crawl & index your website pages by following links. A single inbound link from any already-indexed page will identify your page to the engine and typically once your homepage is indexed and you claim the page in Search Console, you can simply submit a sitemap of your pages to get them all crawled without paid submission services. Inbound linking, on the other hand, is very important. In fact, obtaining relevant, niche backlinks may be the most important factor in SEO. If your content is interesting, useful, and important, there is a natural tendency among website owners to link to your expert information. With all that said,