Are SEO & PPC keywords the same?

You may have similar, overlapping or even the same SEO & PPC keywords. However, since you can bid on any PPC keyword, you can easily compete on much harder, “short tail” terms from day 1. PPC campaigns often target many keywords while SEO targets a selection of your main phrases. For these reasons, you often end up with two different lists. You want a very strong, competitive PPC list while your website may take you months or years to have the authority to rank for these same core phrases.

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1 Comment

  1. Really good post. But the truth is, A majority of businesses would like to spend several hundred dollars on PPC, but scarcely spend any budget which is important to pick out ideal key terms and also to filter out ineffective key phrases from their marketing and advertising promotions whether on Search engine marketing or other paid channels such as Adwords.

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