Are SEO & PPC keywords the same?
You may have similar, overlapping or even the same SEO & PPC keywords. However, since you can bid on any PPC keyword, you can easily compete on much harder, “short tail” terms from day 1. PPC campaigns often target many keywords while SEO targets a selection of your main phrases. For these reasons, you often end up with two different lists. You want a very strong, competitive PPC list while your website may take you months or years to have the authority to rank for these same core phrases.