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Author: Pauline Eisenhauer

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Arti, Artificial Intellegence

If you've been in any boardroom discussion about AI over the past eighteen months, you've likely heard the same debate playing out repeatedly. Should we build our own models or buy off-the-shelf solutions? It's a question that's consumed countless strategy sessions, burned through consultant fees, and kept CTOs awake at night. Here's the thing, though. The market has already answered this question, and the answer might surprise you. In 2024, enterprises were split roughly 50/50 between building their own AI solutions and purchasing them from vendors. Fast forward to 2025, and that balance has shifted dramatically. Now, 76% of AI solutions are being purchased rather than built in-house. That's not a trend, that's a seismic shift in how businesses approach artificial intelligence. The Case for Building (Historical Context) To understand where we are, we need to understand where we've been. The appeal of

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Business

Finding the right Employer of Record provider when expanding overseas can feel like navigating a maze whilst blindfolded. You know there is a solution somewhere, but the path to get there often feels unnecessarily complex. Between unfamiliar labour laws, local tax obligations, mandatory benefits, and country-specific employment rules, hiring your first employee outside Australia introduces a long list of moving parts. That is precisely where EOR providers come in, taking on the legal employment responsibilities so you can stay focused on growing your business internationally. Australian companies have increasingly turned to EOR services over the past few years, driven by global talent shortages, the rise of remote work, and the need to test new markets without committing to a full overseas entity. Whether you are a startup hiring your first team member in the UK or US, or an established Australian

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Artificial Intellegence

If you've been in business for more than a few years, you've probably noticed something. The tools we use keep getting smarter, but somehow the work keeps piling up. Your team might be using AI to write emails faster, generate reports more quickly, or summarise lengthy documents. These are useful things, no question about it. But here's what's interesting: whilst individual productivity has gone up, many organisations still struggle with the same fundamental problems. Projects still get stuck between departments. Information still lives in silos. The gap between having a good idea and actually delivering it to customers remains frustratingly wide. The reason is fairly straightforward. We've been treating AI like a better version of our existing productivity software, something that helps individuals work faster. That made sense as a starting point, but the real transformation happening now is different. AI

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SEO

SEO has always been about keeping up with change, and lately that change has been moving at breakneck speed. The rise of AI-driven platforms like ChatGPT, Gemini, Perplexity, Grok, and Claude has shifted the way people search, compare options, and make buying decisions. Instead of typing queries into Google alone, users are increasingly leaning on AI to filter, summarise, and present information in conversational ways. For digital marketers, that shift means one thing, the rules of the game are different now. Ranking in Google still matters, but if your content is not being surfaced by large language models and AI-powered search, you are missing visibility in places where customers are already making decisions. That is why AI-focused SEO is no longer a niche experiment, it is a necessary evolution of search marketing. We have taken a close look at agencies across Australia

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Architecture, Business

Hiring freelancers or contractors can feel like a breath of fresh air. No long onboarding, no mountains of paperwork, and you can often get expert help without blowing the budget. For small business owners and solo operators especially, bringing someone in on a project-by-project basis can make a lot more sense than a full-time hire. But before you dive into a casual working relationship with your next contractor, it's worth slowing down and checking the fine print. Because if there’s one thing the law doesn’t love, it’s murky arrangements. Especially ones where someone might legally be considered an employee, even if you’ve both agreed to call it something else. The difference between an employee and a contractor might seem harmless on the surface, but getting it wrong can open a legal can of worms you really don’t want to deal with.

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Pay Per Click

 In the ever-evolving landscape of digital advertising, mastering the Google Display Network (GDN) can significantly amplify your brand's reach and drive impactful results. With its extensive network of websites, apps, and platforms, the GDN offers advertisers a plethora of opportunities to connect with their target audience through visually engaging display ads. However, navigating the complexities of the GDN requires a strategic approach and a deep understanding of its functionalities. In this blog post, we'll explore effective strategies to help you navigate the Google Display Network and achieve success in your advertising endeavors. Understanding the Google Display Network Before diving into strategies, it's essential to grasp the fundamentals of the Google Display Network. Unlike the Search Network, which displays ads based on users' search queries, the GDN showcases ads across a vast network of websites, blogs, and apps based on targeting criteria

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Uncategorized

Introduction In today's hyper-connected world, digital marketing has become a cornerstone of success for businesses across industries. Modern digital marketing agencies play a pivotal role in helping businesses navigate the complex digital landscape, leverage cutting-edge technologies, and achieve their marketing objectives. In this blog post, we'll explore how modern digital marketing agencies work and how they can help businesses thrive in the digital age. Understanding Modern Digital Marketing Agencies Digital marketing agencies specialize in leveraging digital channels and technologies to reach and engage with target audiences effectively. These agencies offer a wide range of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content creation, email marketing, and website development. Modern digital marketing agencies combine data-driven strategies, creative innovation, and technological expertise to deliver measurable results for their clients. Key Components of Modern Digital Marketing Agencies Data-Driven Approach: Modern digital marketing agencies

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Uncategorized

 In the digital age, content reigns supreme. From informative blog posts to engaging social media updates, the quality and relevance of your content can have a significant impact on your website's Google ranking. Let's delve into why having good content is essential for improving your Google ranking and how one leverages their content strategy to enhance their online visibility. The Role of Content in Google Ranking When it comes to determining search engine rankings, Google prioritizes websites that offer valuable, relevant, and engaging content to users. High-quality content signals to Google that your website is a credible and authoritative source of information, increasing the likelihood of it appearing higher in search results. Additionally, content that aligns with user search intent and incorporates relevant keywords can further boost your website's visibility on Google. Crafting Compelling Content One should understand the importance of a robust content

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SEO

Within today's age of digital technology, companies that want to flourish must build a strong online presence. Google Ads is one of the most efficient methods to accomplish this. In this in-depth article, we'll delve into the realm of Google Ads and examine how you can use this potent ad platform to increase conversion rates, drive targeted traffic, and improve your online presence. What Is Google Ads? Google Ads, formerly known as Google Ads, is an online advertising platform provided by Google. It allows businesses to create and display ads on Google's search engine results pages (SERPs), partner websites, YouTube, and other platforms. These ads are presented to users based on their search queries and interests, ensuring that they are relevant and highly targeted. The Importance of Google Ads for Businesses Google Ads offers an array of benefits for businesses seeking to expand their

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SEO

Social media has revolutionised the way we connect, communicate, and consume information. With its ever-growing influence, it is imperative to stay updated on the latest trends shaping this dynamic landscape. From viral challenges to algorithm changes, the social media realm is a constantly evolving ecosystem. In this article, we will explore the prominent trends that are shaping the way we interact on social media platforms. Join us as we delve into the exciting world of social media and uncover the trends that are redefining our digital experiences. Rise of Video Content In recent years, video content has emerged as a dominant force in the realm of social media. Platforms like YouTube, TikTok, and Instagram Reels have witnessed a meteoric rise in popularity, offering users a visually engaging and interactive experience. Short-form videos, in particular, have gained immense traction, captivating audiences with their

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