May 2018

Note: Some of the words, topics and ideas in this post may attract search traffic from people who are depressed and need help. If this is you & you’re in Australia please call Lifeline at 13 11 14 or in the US dial 1-800-273-8255 for the Suicide Prevention Hotline. Recently we were asked why we track specific keywords and why we don’t “just rank my whole site” by a potential client. Around the same time we were also hit at the same time with an unexpected fortune on Google. Our traffic skyrocketed but conversions and sales remained at fairly steady growth. These two situations are connected by keyword optimisation. Sample Keyword Selection & Optimisation Scenarios Choosing specific, related keywords to your business helps us optimise for the right keywords. We write page titles, descriptions and content to match the page and keywords. If you don’t know what those keywords are it