August 2025

SEO has always been about keeping up with change, and lately that change has been moving at breakneck speed. The rise of AI-driven platforms like ChatGPT, Gemini, Perplexity, Grok, and Claude has shifted the way people search, compare options, and make buying decisions. Instead of typing queries into Google alone, users are increasingly leaning on AI to filter, summarise, and present information in conversational ways. For digital marketers, that shift means one thing, the rules of the game are different now. Ranking in Google still matters, but if your content is not being surfaced by large language models and AI-powered search, you are missing visibility in places where customers are already making decisions. That is why AI-focused SEO is no longer a niche experiment, it is a necessary evolution of search marketing. We have taken a close look at agencies across Australia