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The importance of anchor text with respect to a linking strategy cannot be overstated. Backlinks are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Types of Anchor Text There are a few different types of anchor text. They are: Branded anchor text (name of the business, such as “Stack Digital.”) Naked URL (URL linked to such as “https://www.stackdigital.net”) Commercial keyphrases (your main niche keywords such as “seo” or “marketing agency.”) Other keyphrases (random text linked to that points at your site such as “click here” or “read this article about backlinks.”) Images (alt text) (image linking, not a real “anchor” text but it does dilute the percentage of your links that are considered X anchor.) Linking webmasters will almost always use the company name

Every SEO client I’ve ever worked with has a budget that is, at some point, limited. This SEO budget generally falls somewhere between $50 and $50,000 per month. Whether your budget is $250 or $5000 you are looking for the best marketing value for your money and the most results per dollar spent. (View our own SEO pricing here.) Hiring a Cheap SEO Agency Almost every SEO agency would love serving more clients and be doing more work. While it’s a busy lifestyle, it’s one we love. Good marketing agencies want to provide substantial value to their clients and that value is limited by budget. (If you want to see how agencies may think about this topic, see Selling Cheap SEO Services.) Consider this from a paid ads perspective. Your ROI may be $3 for every $1 you spend or it may be

Note: Some of the words, topics and ideas in this post may attract search traffic from people who are depressed and need help. If this is you & you’re in Australia please call Lifeline at 13 11 14 or in the US dial 1-800-273-8255 for the Suicide Prevention Hotline. Recently we were asked why we track specific keywords and why we don’t “just rank my whole site” by a potential client. Around the same time we were also hit at the same time with an unexpected fortune on Google. Our traffic skyrocketed but conversions and sales remained at fairly steady growth. These two situations are connected by keyword optimisation. Sample Keyword Selection & Optimisation Scenarios Choosing specific, related keywords to your business helps us optimise for the right keywords. We write page titles, descriptions and content to match the page and keywords. If you don’t know what those keywords are it